I’ve changed the name of this blog. The Seducer’s Cookbook was an idea I had a while back and damn it, I was too slow on the uptake. This cookbook already exists and I really don’t want anyone to think I’m some sort of culinary Milli Vanilli.
Therefore, in the spirit of my ball breaking heritage and the obsession with food preparation and consumption that we enjoy, I have renamed this, Shut Up And Eat. TV executives please take note that this will be the name of my seriously cool and successful food porn show.
In other news, my love for Fruchocs has been well documented. In this blog and in my loungeroom while watching The Biggest Loser, for example. Love em. I tried Cherri Chocs the other day and …. Well, I had to write to the company. It was amazing. Let me share it with you:
Hello there at Menz
I have been a huge fan of your products for years. And I'm not just saying that. Fruchocs in particular have been my all time favourite treat and I have even written about my love for them in my food blog (see link below).
I love the original Fruchoc! Giant Fruchocs??? Genius. Dark chocolate Fruchocs - sublimely heavenly.
So it was in this spirit of Fruchoc adoration that I grabbed a packet of Cherry Chocs off the shelf in Foodland and looked forward to trying them.
I am sad to say, that for the first time EVER in my Fruchoc eating history, I was not filled with a rush of euphoric joy when eating one of your products.
The chocolate is lovely, dark and rich. Thank you. I am a sucker of the Fruchoc, I anticipate the shift of texture to the fruit layer once the outer layer has melted away. So there I was, all ready to enjoy the cherry centre, when I finally got to it and found that it was hard, crusty and not particularly hospitable as far as Fruchoc centres go.
The Fruchoc centre has been in my experience all about the balance of texture and sweetness of the fruit. The cherry centre is hard, crumbly and disappointing.
I am writing this to you with the greatest respect, because I care, because I am a champion of your product and I feel like you deserve to know how your public feels about your new product.
I hope you accept this email of 'tough love' in the spirit in which it was intended, and I am still your humble servant.
The Reply:
Thanks for your email. We appreciate any feedback negative or positive, we are unable to fix what we don’t know about. I checked out your blog. Thanks for that, it is always nice to get a mention particularly when it is not paid advertising and comes from a genuine love of our products. Giant FruChocs have been a huge hit. They have taken off even more than we expected.
I am sorry to hear that you weren’t thrilled with CherriChocs. To be honest with you, they are not my favourite of our products either. They are actually soon to be no more due to the fact that they haven’t sold particularly well. There is a milk chocolate version in the Five Fruits, which is much nicer.
I am very glad that you are still our humble servant, it would be such a shame to have you put off by one product when there are so many wonderful ones out there that we have gotten 100% right. I hope that you continue to enjoy and write about our products J Thanks again for the feedback. If you want to send me your address I will send you out some other things to try.
Regards
Lorrene Poulton-McClymont |Administration Co-Ordinator
This is what the lovely people at Menz sent me. I'm going to make Vanilla Bean Ice-cream with dark chocolate Bikko's (biscuitty bits). And then, I'm gonna eat it.
